The emblem is a jay perched on a roof peak. Use the horizontal logo wherever there is room. Use the stacked logo in square spaces and the emblem alone when it is small, like a profile picture or a hat.
Main logo
On dark
Stacked
One color, for stamps and invoices
White, for shirts and trucks
Emblem
One color
White
On dark
Do
Leave empty space around the logo, at least half the height of the emblem.
Keep the horizontal logo at least 1.25 inches wide in print, 140 pixels on screen.
Use the white version on photos and dark colors.
Do not
Stretch, tilt, or recolor it.
Put the main logo on a busy photo. Use the white one.
Add shadows, outlines, or a different typeface.
02Colors
Copper leads. Slate and Sand do most of the work. Patina is a small accent, used sparingly.
Copper#B5562B Buttons, the jay, highlights
Slate#1F2A2E Text, dark backgrounds
Shingle#3C4A4F Secondary text, patterns
Sand#F3EBDD Light backgrounds
Patina#5F9A8D Small accents only
03Typefaces
Two typefaces, both free to use for business, from Google Fonts.
Headlines: Montserrat ExtraBold
A roof you never have to think about.
Everything else: Figtree
Free inspections across Tampa Bay
We repair and replace shingle, tile, and metal roofs. You get a written quote the same day, a start date we keep, and a clean yard when we leave.
Book a free inspection
How to use them
Headlines: Montserrat ExtraBold, short lines, sentence case.
Subheads and buttons: Figtree Bold.
Body text: Figtree Regular, never smaller than 16 pixels on screen or 10 point in print.
Small labels: Montserrat Bold, capitals, spaced out, like "ROOFING CO." in the logo.
Dark text on Sand or white. White text on Copper or Slate.
Tagline
Roofs done right the first time.
04Social profile images
Sized and ready to upload. The profile picture keeps the emblem inside the circle that every platform crops to.
Profile picture 1080 x 1080. Facebook, Instagram, Google, Nextdoor
Facebook cover 1640 x 624
Google listing cover 1200 x 675
05What you get
Scalable logos
10 logo files that stay sharp at any size. Send these to printers, sign shops, and web designers.
Picture logos
The same 10 logos as pictures with see-through backgrounds. Use these in Word, email signatures, and social posts.
Social images
Two profile pictures (light and dark), a Facebook cover, and a Google listing cover.