More Google reviews,
without the awkward ask

At the final walk-around, while you hand over the card.

Thanks for having us out. If you were happy with the work, would you leave us a quick Google review? It really helps a small crew like ours. This card has a code you can scan with your phone camera, and it takes about a minute.

Send within a few hours of finishing, while the job is fresh.

Hi [First name], it's Marcus from Copperjay Roofing. Thanks again for having us out today. If you have a minute, a Google review would mean a lot to our crew: https://copperjayroofing.example/review

Send once, only if they have not left a review. Then stop.

Hi [First name], Marcus from Copperjay here. Just checking that the roof is holding up well. If you get a minute, here is the review link again: https://copperjayroofing.example/review Either way, thank you for the work.

For customers who prefer email, or sent along with the final invoice.

Subject: How did we do on your roof?

Hi [First name],

Thank you for choosing Copperjay Roofing for your [job, for example: roof repair]. We hope everything looks right and stays dry.

Would you take a minute to leave us a Google review? Reviews are how most of our neighbors find us, and we read every one.

Leave a review: https://copperjayroofing.example/review

If anything is not right, please reply to this email or call (813) 555-0142 first so we can fix it.

Thank you,
Marcus
Copperjay Roofing Co.

Mention one specific thing they said, so it is clearly written by a person.

Thank you, [First name]. We are glad the [repair / new roof] went smoothly and that the crew left your yard clean. It was a pleasure working on your home. Call us any time you need a hand.

Short is fine. Still reply.

Thank you for the five stars, [First name]. We appreciate you taking the time, and we are here if you ever need us.

Thank them, own the miss, say what you changed.

Thank you for the honest feedback, [First name]. We are glad you are happy with the roof, and you are right about [the issue]. We have talked with the crew so it does not happen again. We appreciate your business.

Reply within two days. Stay calm, do not argue the details in public, and move it to a phone call.

[First name], thank you for telling us, and we are sorry your experience was not what you expected. This is not the standard we hold ourselves to. Please call Marcus directly at (813) 555-0142 so we can look at it and make it right.

Stay polite. Then report the review to Google from your listing.

Thank you for the note. We cannot find a job under this name in our records, and we would like to understand what happened. Please call our office at (813) 555-0142 so we can look into it.