A letter a homeowner actually opens.
Three pieces work together: a personal letter in the mail, a page made just for that homeowner, and a short video of you saying hello. Here is the set we would make for you.
The letter
Typed, printed and mailed under your name. It talks about the homeowner's street, not about you.
The personal page
The web address in your letter opens a page with the homeowner's name and a short video from you.
One button
A homeowner who is curious books a time with you. Replies go straight to you. We never call or text for you.
Dana WhitfieldReal Estate AdvisorDear Mr. and Mrs. Ellison,
I have helped neighbors on Seagrass Lane for years, and I have been watching how homes on your street are selling. I would like you to know what yours might be worth, with no pressure and no sales pitch.
I recorded a short hello for you. You will find it, along with a simple way to reach me, at:
If now is not the time, that is fine. I just wanted you to hear it from a neighbor first.
Dana Whitfield
Bayline Realty · 727-555-0163
Sample letter, shown with a fictional agent. Yours carries your name, photo and brokerage, and each homeowner gets their own name and web address.