Dana WhitfieldReal Estate AdvisorOne page. Every
piece of your look.
01Logo
The emblem is a great egret standing in sea grass, the bird you see along every causeway and bayou in north Pinellas. It belongs to you, not to a brokerage, so it travels with you. Use the side-by-side logo wherever there is room, the stacked one in square spaces, and the emblem alone when it is small.
Dana WhitfieldReal Estate Advisor
Dana WhitfieldReal Estate AdvisorDana WhitfieldReal Estate Advisor
Dana WhitfieldReal Estate AdvisorDana WhitfieldReal Estate AdvisorEmblem
CoralLinenWhiteDo
- Leave empty space around the logo, at least half the height of the emblem.
- Keep the side-by-side logo at least 1.5 inches wide in print, 160 pixels on screen.
- Place it next to the brokerage logo, never inside it. Your mark and your brokerage's mark sit side by side, each with its own space.
Do not
- Stretch, tilt, or recolor it outside the four colors shown.
- Put the green logo on a busy photo. Use the white one.
- Set the name in a different typeface or in all capitals.
02Colors
Taken from the Gulf Coast itself: deep bay water, sea grass, sand and a Pinellas sunset. Bay Green leads. Linen does most of the background work. Coral is the one warm accent, kept for buttons and "just listed" moments so it always draws the eye.
#1F3A33The emblem, headlines, dark backgrounds
#C9694FButtons, ribbons, sold stamps
#6E8B6BSmall labels, quiet accents
#F4EFE6Page and post backgrounds
#1B211EBody text
03Typefaces
A graceful serif for your name and headlines, paired with a clean modern sans for everything else. Both are free to use for business, from Google Fonts.
Home on the north Pinellas coast, since 2009.
Everything else: JostOne advisor, start to finish
Buying or selling, you work with Dana from the first call to the closing table. No teams, no hand-offs, just someone who knows these neighborhoods street by street.
Ask Dana a question- Headlines: Cormorant Garamond Regular, sentence case. Put one or two words in italic Coral for emphasis.
- Your name: Cormorant Garamond Medium, exactly as in the logo.
- Body text: Jost Regular, never smaller than 16 pixels on screen or 10 point in print.
- Small labels: Jost Medium, capitals, widely spaced, like "REAL ESTATE ADVISOR".
- Bay Green or Ink text on Linen or white. White or Linen text on Bay Green or Coral.
Trusted local real estate since 2009.
04Post templates
Ready for every new listing. Swap in the photo, price and address and the post is done, in the same look every time, so your feed reads as yours at a glance. The homes shown are examples.
Dana Whitfield727-555-0163Just listed
1080 x 1080, Instagram and Facebook feed
Craftsman bungalow, two blocks from Main Street. Thinking of selling? Ask what yours is worth.
Just sold
1080 x 1080, Instagram and Facebook feed
Dana Whitfield727-555-0163Open house
1080 x 1920, Stories and Reels cover
05Profile images
Sized and ready to upload. Agents are hired as people, so your headshot leads on social. The emblem version is for the Google listing and anywhere a photo would be too small to read.
1080 x 1080. Facebook, Instagram, LinkedIn
1080 x 1080. Google listing, Zillow, email
Dana WhitfieldReal Estate Advisor1640 x 624
06What you get
| Scalable logos | Every logo above as a file that stays sharp at any size. For yard signs, business cards, door hangers and your website. |
| Picture logos | The same logos as pictures with see-through backgrounds, for email signatures, flyers and social posts. |
| Post templates | Just listed, just sold and open house, as editable templates so you can fill in a new listing in a couple of minutes. |
| Profile images | Headshot and emblem profile pictures and a Facebook cover, all sized for upload. |